Tuesday, 19 March 2013

Audience Feedback

Audience Feedback

Focus group are key to understanding audience feedback. They give the company 1st hand feedback. The group would be given a set of questions, listen to the radio and then answer the questions to the best of their ability. The focus groups would have to be separated  by male and female to start with. This would be because the different genders would have completely different opinions (in general). 

Reviews are also a great way to get feedback, you can get feedback from all types of people. The young to the old, and people who are interested in different types of radio. 
Questionnaires are also another way in which the public can give a review on the product. This could be as a multiple choice survey or a survey where you write down a full answer. 

Complaints from the audience are a great way of getting feedback as you can understand what the people want, what you're doing wrong, what you can change and how you can change it so more people listen in to your radio. 

Feedback will affect your product in a lot of ways, mainly on how you can improve it and change the way it is presented.

Rajar - Radio
Barb - TV
Abc - Print Based

1 comment:

  1. This is a basic discussion you could strengthen it by including actual examples of audience feedback in radio.

    ReplyDelete