Representation
The definition of representation is, the description or portrayal of someone or something in a particular way or as being of a certain nature. These are usually used along with stereo types, for example with the elderly you have the clothes, the attitude and the facial expressions. I found a video that has all these components in and really describes how the elderly stereotype.
With my idea with the radio broadcast, I will have to stereotype what music my target audience will be listening to. This is easier because I am aiming at a small market.
I had a look at this picture of the elderly. As you can see, there is alot of stereotypes involved. I'm just going to name a few:
In my product i am going to have to use representation like they have here, but to a different degree. Obviously you can't please everyone, so you have to have a basic plan, on what items and where they are going. For example, in a radio broadcast, the music played and information played on air by the presenter is going to be playing the mass. Even if the station is niche market, they will play to the mass of the niche audience.
With my idea with the radio broadcast, I will have to stereotype what music my target audience will be listening to. This is easier because I am aiming at a small market.
- Glasses
- Clothes (plain)
- Facial expressions (grumpy)
- Sitting down
- Hand placement
- Old married couple (not happy)
- Watching something (possibly TV)
In my product i am going to have to use representation like they have here, but to a different degree. Obviously you can't please everyone, so you have to have a basic plan, on what items and where they are going. For example, in a radio broadcast, the music played and information played on air by the presenter is going to be playing the mass. Even if the station is niche market, they will play to the mass of the niche audience.
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