Research Methods

Research

This is my second idea, a music video. I found a channel on sky that plays old music videos. It's called Vintage TV. I had a look at this because it was the closest I could find to what I wanted. I researched on what the viewing figures were on BARB. I think because the viewing figures aren't that high compared to others, it is more of a niche market. This would be great for me as my music video would be based towards a niche market. 

I can complete qualitative research by asking people I know who are into the music and to see what they about my ideas. I was either going to base it around a 60s mod rock song, or a classic tune from the northern soul scene (as a music video for that has never been done before). 

My quantitive research can be completed online, as I am part of a forum with a good 20,000 members and can get a lot of results if needed, by filling out surveys. For example, a question on the survey would be, ' what would you expect to see in the music video?', 'do you think it is important to have a narrative?' etc. 

Secondary research can be used, to see what channel gets the most views at a certain time, if needed, to make sure that the music video gets the most views possible.