Music Based Radio Broadcast
Mass or Niche?
-I've decided to make a niche music based radio broadcast.
I want it to contain music, interviews and general conversation about the bands/artists. The bands will be aimed at a specific audience in terms of who would listen to the music played and be interested in the information provided. The radio broadcast will be presented on the Internet as an Internet radio station. When you are aiming a product towards a niche audience, there is less competition with other companies as not many other companies would be producing for this product. Also, there is a much clear focus on understanding on the target audience. They are easier to get to, and research on. Because of this, the costumers would tend to be more loyal to listen to the product again.
With a mass audience though, there is a wider audience so you are likely to make more money. Also you wouldn't have to be as specific with the data you provided, they are relaxed as it is the general audience and not everyone would be interested. They can also be cheaper to produce and you can advertise to a wider audience, get the message around more (widespread distribution)
I want it to contain music, interviews and general conversation about the bands/artists. The bands will be aimed at a specific audience in terms of who would listen to the music played and be interested in the information provided. The radio broadcast will be presented on the Internet as an Internet radio station. When you are aiming a product towards a niche audience, there is less competition with other companies as not many other companies would be producing for this product. Also, there is a much clear focus on understanding on the target audience. They are easier to get to, and research on. Because of this, the costumers would tend to be more loyal to listen to the product again.
With a mass audience though, there is a wider audience so you are likely to make more money. Also you wouldn't have to be as specific with the data you provided, they are relaxed as it is the general audience and not everyone would be interested. They can also be cheaper to produce and you can advertise to a wider audience, get the message around more (widespread distribution)
No comments:
Post a Comment